Strategic, Impactful & Authentic Business Brand Design
for soul-led brands, entrepreneurs and non-profits
Design that uniquely captures and clearly communicates who you are and what you offer.
Most entrepreneurs struggle with initial business start-up and lack the strategy and design needed to have a strong, cohesive professional image that effectively connects and communicates with their audience.
Kristen provides business owners with an easy, collaborative and strategic business branding experience guiding them through the process while leaving them with the tools necessary to move forward with consistency, professionalism and confidence.
Whether new to business or looking for a brand refresh, Kristen delivers a solid visual brand identity you are proud of, one that authentically and clearly captures and communicates your brand helping you stand out in a noisy world.
“I want to help share the heart and soul of your business, and we need authentic visuals to support that.”
Solid and effective branding begins before design.
Business branding begins with
some soul-searching.
In order to define a solid brand and create incredible supporting visuals that authentically reflecting the heart and soul of your business, we first need to dive into the foundation of your brand - what is your mission, vision and goals, all the fine details that make your brand unique.
Strategic business branding is the foundational work paired with a consistent and cohesive visual language and how it communicates with those you serve.
When you combine strategy with the rules of design, it results in an intentional professional business image that quickly, clearly and effectively communicates with your audience. One that stands out in a noisy world.
What Makes A Strategic Brand Identity
Foundation
The mission, vision, goals and beliefs of your brand.
Positioning
What you offer and how you will be different from others.
Audience
Who you will be serving and catering to.
Personality
How your brand feels: happy, elegant, bold, playful, etc.
Visuals
Your logo, fonts, colors, illustrations, and more.
Need help establishing the fine details or putting it into words?
Kristen has a Brand Clarity process to help with that!
Intentional, impactful design backed by in-depth strategy work.
Kristen honors the creative process when it comes to concept and visual brand identity. To ensure a cohesive and effective image, there is collaboration and creativity every step of the way.
A project timeline of 1-3 months is recommended, depending on the scale of the project, to develop a strong conceptual logo and full brand design.
What the branding process looks like
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Initial Consult
Discover your overall business goals, objectives and dreams to establish what branding services are needed.
Project Proposal
Receive meeting notes and project proposal via email. Once approved a contract and payment plan will be set up. 50% retainer required before design begins.
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Brand Clarity & Creative Consult
Gain a deeper understanding and clarity for your brand during the Brand Clarity Process to establish the fine details of your mission, vision, goals, audience and more. This will be turned into a report for your business blueprint and map moving forward.
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Concept Development
Kristen begins target market and competitor research to better understand needs and industry to start concept development.
Logo & Brand Design
The best part! The brand design process begins. Logo concepts are first developed and sent via emai for proofing and client feedback before supporting visuals are created.
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Approval
Once business brand image is approved Kristen will create a visual Brand Style Guide that provides the rules and guidelines specific to the brand with the necessary tools to maintain a professional image.
Package & Delivery
Kristen will properly prepare files with appropriate SEO metadata and package the files and Brand Style Guide for USB delivery.
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Congratulations! You’ve put in the work prior to launching and now have a strong, cohesive brand identity that is ready to be shared with the world.
And the best part? You have all the tools necessary to continue with consistency, confidence, and professionalism.
Always made by a human and never with AI.
Local Brand Design Projects
Kristen’s Approach
Kristen’s creative eye, attention to detail and conceptual, minimalist approach leaves clients with intentional, impactful designs specific to each brand.
She’s a visual problem solver.
A brand builder. And a creative storyteller.
Fueled by connection and creativity, collaboration is a huge part of her working process making for a fun and easy branding experience.
She doesn’t just design logos, she creates brands that last.
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Brand identity is reinforced by photography.
Brand identity is fluid, playing into other forms such as photography to interior design.
Brand photography showcases your products and services in an honest, captivating way reinforcing your brand’s essence and making it easy for those you serve to understand who you are and what you offer.
Brand photography tells your story.
It builds trust and credibility.
And gives you individuality.
Kristen offers commercial and lifestyle brand photography that’s connective, real, and makes an impact.
View some real life brand design and photography projects
Elevate your brand with intentional and strategic website design
Functional website design that reinforce your brand and clearly communicates.
Location & Services
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Based out of Ottertail, Minnesota
Serving the Minnesota, Perham lakes area and beyond.
Available for travel worldwide.
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Connective art and photography for soul-led brands:
- Branding Sessions
- Product Photography
- Individual and group business headshots
- Architecture Photography: exteriors, interiors and spaces
- Event PhotographyWorking with a smaller budget? Kristen is open to trading services!
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Kristen creates strategic and effective designs for soul-led brands through professional brand design, photography and art.
Conceptual and minimalist approach provides clients with impactful logos and designs specific to their brand.
A fun, casual and collaborative branding experience
Intentionally designed to connect with your audience effectively from the get-go
Business Branding services include:
Rebrand Projects: Update an existing brand
Brand Build Outs: For when a business logo is developed but needs additional branding
Full Business Branding: New brands in need off all business branding services
Logo design, business cards, letterhead, envelope, forms, social media, etc.
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Located along the Scenic Byway of Highway 78 in Ottertail, Minnesota, you will find The Otter Lodge and Supper Club & Lounge. It features on-site lodging attached to their restaurant and bar where you can find a comfortable stay, delicious food and live entertainment during the bustling summer months – making it an ideal and convenient stay after a long day on the water, catching rays at the lake, or just simply a relaxing getaway in Otter Tail County.