Salon, Spa & Wellness Center Brand Design | Michele’s Cutting Edge Salon, Spa & Wellness Centre | Dent, MN

Jan 8

Michele came to me with a vision to rebrand her business after reaching a milestone of 22 years in business and becoming an LLC. She needed a fresh new look after her years of growth, change and evolution, something that would encompass all the offerings of her spa and wellness center business while connecting with her audience. We collaborated and held meetings to gain clarity for her brand. We established goals and visions. We strategized and came up with a unique brand identity that reflected the new Michele 's Cutting Edge Salon, Spa & Wellness Centre LLC.

About The Brand Design Project

Michele needed a little assistance with putting her thoughts and ideas into words. We got together over coffee to hear more about her journey and what her new visions were for her spa and wellness center business located in Dent, MN. We established her mission, vision, core values and more gaining clarity for the new direction. I then got busy drafting logo options that encompassed her business as an LLC and creating a brand identity that spoke for her.

Michele received a final brand design that symbolized her mission, vision and values of love, light and radiating our authentic selves thru self-reflection. Her rebrand also consisted of logo variations, a bold and alchemist color palette, cohesive typography, symbols, collateral, mock-ups and a new professional headshot to bring it all together and elevate her brand even further. I provided her with all the tools and elements needed to continue to create and promote her brand with consistency, professionalism and confidence.

Michele’s Cutting Edge Salon, Spa & Wellness Centre Brand Overview

Vision

We aspire to make the world a better place offering safety, grace and support for those seeking transformation through healing.

Mission

We are committed to shining our unique light to provide peace, beauty and transformation of the body, mind and spirit for each individual seeking freedom and strength in order to guide each other home.

Positioning

I'm an creator of beauty and intuitive guide who helps individuals seeking lasting healing to grow, transform and reclaim their own inner strength, personal power and unique beauty to confidently radiate their authenticity. I utilize gentle holistic practices and offer energetic tools and resources that treat the body, mind and spirit while providing a space of safety and connection by shining my own inner light.

Core Values

Community •. Authenticity • True Grace. • Health. • Quality. • Happiness

*Bold and Alchemy Inspired Color Palette*

Service & Offerings Icons

“I believe by being our authentic self and shining our light we can provide safety and empowerment for others.”

— Michele Kratzke, Owner

Thank you, Michele, for trusting me to build a new brand image you are proud of! It was an honor to be a part of the process and I'm grateful for the opportunity to help you in this evolution. You deserve every ounce of success, growth and happiness!

Are you wanting to stand out in a noisy world?

If you are in need of a brand refresh or just starting a business and need some direction while wanting to stand out with professional and intentional design, contact me today!

Contact Kristen