Strategic, Functional & Brand Specific Website Design
for soul-led brands, entrepreneurs and non-profits
Functional websites that reinforce your brand and clearly communicates.
Most entrepreneurs struggle with creating a website that is functional, cohesive with their brand and messaging that clearly communicates who they are and what they offer.
Kristen provides business owners with an easy, collaborative and strategic web design experience that delivers functional websites specific to each brand allowing them to be discovered, stand out and serve their audience effectively and with confidence.
“I want to help share the heart and soul of your business, and we need authentic visuals to support that.”
Functional websites begin before design.
Web design begins with some soul-searching and prep work.
If you haven’t already, it’s important you establish a solid foundation for your brand – it’s mission, vision, goals, audience and more – so you can create clear, direct messaging and supporting visuals that realistically represent your brand.
Content for your website includes everything from brand graphics to professional photography and copywriting. All of which help reinforce your brand identity. Establishing a clear plan and gathering content before design begins makes for a smooth and seamless website design process.
What Makes A Strategic & Functional Website
There are many layers to creating a website that is discoverable, functional and user friendly.
A website should be easy to navigate while providing all your information that your audience can easily understand and digest.
Website design isn’t just how it looks. It’s how it feels and works.
Foundation
The mission, vision, goals and beliefs of your brand and who you serve
Analysis
Deepen understanding of industry, competitors and audience.
Wireframe
Blueprint of your website with a focus on function and user experience.
Content
Gather brand elements, messaging and content for efficient design.
Design
Combine all brand assets for a strategic, functional and brand specific website.
SEO
The embedded information that makes your website discoverable.
Are you in need of a strategic brand identity or need help building your foundation?
Kristen offers brand design and a brand clarity process to help with that!
Functional, intentional web design backed by in-depth strategy work and enhanced with SEO metadata increasing discoverability.
Kristen understand the importance of prep-work before design begins to provide a seamless website design experience. To ensure an informative and user friendly website, there is collaboration and creativity every step of the way. A project timeline of 1-3 months is recommended depending on the scope of the project and services needed for completion.
What the website design process looks like
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Initial Consult
Discover your overall business goals, objectives and dreams to establish what branding services are needed.
Project Proposal
Receive meeting notes and project proposal via email. Once approved a contract and payment plan will be set up. 50% retainer required before design begins.
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Brand Clarity & Creative Consult
If you haven’t already, it’s time to establish the foundation of your brand to create strong messaging and supporting visuals. This includes a little soul-searching to develop the fine details of your mission, vision, goals, audience and more.
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Research & Analysis
Kristen begins target market and competitor research to better understand needs and industry to create a functional and unique website.
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Your website blueprint.
Now it is time to create a blueprint for your website to know what content is all needed for a connective and brand specific website. This is how your website looks, flows and functions.
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Website Design
This is the best part! It is time to take your supporting graphics, photography and copywriting and create a website that works for you.
SEO (Search Engine Optimization)
Kristen will do all the back end work of the website embedding brand specific metadata to increase discoverability and function.
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The work had been put in and it’s time to share your new functional website with the world! Streamlining your information and client experience.
Local Website Design Projects
A solid brand identity creates and elevates websites.
Business branding is more than just a logo. It’s the entire visual identity of your business from collateral, social media graphics, photography and more. It’s how it feels, works, and connects with those you serve and carries over into your website design.
Brand design & photography tell your story.
They build trust and credibility.
And gives you individuality.
Kristen offers brand design and photography services that’s connective, strategic, intentional and makes an impact.
Always made by a human and never with AI.
View some real life brand projects
Location & Services
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Based out of Ottertail, Minnesota
Serving the Minnesota, Perham lakes area and beyond.
Available for travel worldwide.
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Connective art and photography for soul-led brands:
- Branding Sessions
- Product Photography
- Individual and group business headshots
- Architecture Photography: exteriors, interiors and spaces
- Event PhotographyWorking with a smaller budget? Kristen is open to trading services!
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Kristen creates strategic and effective designs for soul-led brands through professional brand design, photography and art.
Conceptual and minimalist approach provides clients with impactful logos and designs specific to their brand.
A fun, casual and collaborative branding experience
Intentionally designed to connect with your audience effectively from the get-go
Business Branding services include:
Rebrand Projects: Update an existing brand
Brand Build Outs: For when a business logo is developed but needs additional branding
Full Business Branding: New brands in need off all business branding services
Logo design, business cards, letterhead, envelope, forms, social media, etc.
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