What is strategic brand design and commercial photography?
Brand design and commercial photography are the visual language of your business. And when done strategically and with intention they can easily be understood by those you serve and make an incredible first impression. There are many building blocks that create a strong, effective brand that need to be defined before design even begins.
When you take a step back and look at your brand, what do your visuals say about you?!
What is strategic brand design?
Brand Design is more than just a logo. It is the entire visual appearance of your business including logo design, business collateral, social media graphics, illustrations, packaging, photography and so much more. Strategic brand design is the foundational work paired with the consistent and cohesive visual appearance that effectively communicates with those you serve. To put it simply it’s visual problem-solving, to create a unique identity that your audience not only connects with but can easily understand. It’s art. It’s design. It has rules, AND they work!
Strategic business branding begins with some soul-searching. Deep diving into who you are, what you offer, your beliefs and goals helps define you business and showcase its heart and soul. Brand design is so much more than just a pretty logo. It’s everything you’re built on and what sets you apart from others in your industry so we can create solid visuals that support the heart and soul of your brand – allowing you to show up authentically and make an impact.
There are several layers to intentional and strategic brand design that makes it successful and connect with those you serve.
1: Foundation - The beliefs and goals of your brand
2: Positioning - What you offer and how you will stand out
3: Audience - Who you will be serving
4: Personality - How your brand feels
5: Visuals- How your brand looks
When you combine strategy with the rules of design, it results in an intentional professional business image that quickly, easily and effectively reaches your audience. One that stands out in a noisy world.
Your MN Business Brand Designer
My conceptual and minimalist design approach leaves clients with intentional, connective and impactful designs that are specific to their brand while maintaining a fun, casual and collaborative brand development process. I am there with you in the early stages as we dive deep to discover the heart and soul of your brand, offering input and support when needed. At completion, I provide all my clients with the tools necessary to continue a strong, cohesive brand identity as they move forward in promotion and marketing. It’s a collaboration from beginning to end leaving you with final brand identity you are proud of – one that provides credibility, trust and a little boost confidence.
Brand Design Services
I offer a variety of brand design services to accommodate where ever you are on your business journey – ranging from brand development + consulting, rebranding, brand build-outs to full brand design projects.
Rebrand Projects
Been in business for a while but need to update your image? Recreate an existing brand for fresh, intentional and effective design to reboot your business and showcase your new products and/or services. We will dive into your mission, vision, values and more to encompass these changes to create a new brand image you are proud of and speaks for you. I’ll provide you with the tools and elements necessary to relaunch your brand with an elevated appearance and added trust.
Primary Logo
Instagram Posts
Brochure Design
Brand Build Outs
Do you only have a logo for your business with no supporting graphics or material? Let’s develop your foundation, positioning, and define those you serve so you are able to reach the ones who need you. We will create a visual identity that supports that including business cards, collateral, social media or whatever your specific needs are so you have the content and tools needed to carry out your brand with professionalism and confidence.
Business Card Design
T-shirt Mockup
Brochure Design
Full Business Branding
One of the best investments for starting up a business is investing in yourself. And that includes your professional image right from the start. Full business brand design starts with gaining clarity for your brand - defining who you are, what you believe and what you provide, as well as how you are different from the rest. We dive into the heart and soul of your brand so we can create visuals that authentically support that. Defining all these layers before jumping into the visuals helps with the design process and begins to establish the voice of your brand – which comes in hand when you do an introduction or begin building a website. The finalized product includes logos with variations, color palettes, typography, graphics and more along with an in-depth brand style guide.
What is a brand style guide? It’s a detailed booklet containing all the elements that make up your brand - logo variations, typography, color codes, graphics, photography and additional supporting graphics and mock ups - with recommendations on how to use each one successfully to carry out a cohesive, professional and consistent brand image for both print and web design. I am always happy to continue any design for your business as projects come up, but you also have this guide to serve your internal design team if you have one.
Primary Logo
Bold & Natural Color Palette
Interior Design Inspiration - Nap Room
Kids Water Bottle Merch Inspiration Mockup
What is lifestyle brand and commercial photography?
Lifestyle brand photography takes the products and services you provide and showcases them in an authentic way that speaks directly to your ideal client. It tells the story of your brand, products and/or services, elevates your professional image, builds trust and gives you individuality. To put it simply, I help business owners showcase their products and services authentically through connective, creative and honest photography.
And branding sessions allow for a number of things.
01. Branding sessions can reinforce your brand personality.
When you are able to have more control over how your products and services are represented thru photography you can reinforce your brand personality. Lighting, composition, models and colors can all help set the tone of your business while showing who and what you serve with authenticity. You want to show the heart and soul of your business and you need stunning visuals to support that.
02. Branding sessions allow for a cohesive brand image.
Being able to set up your scene or products with attention, detail intention allows for a consistent and cohesive brand image. All the little details in the image, from colors, props and more,can make a difference in how easily and quickly your brand is recognized. It’s another form of non-verbal communication and can make a huge impact.
03. Branding sessions create unique, brand specific imagery and content.
In such a digital and noisy world it is important to have a brand that stands out. Branding sessions help gather campaign specific content for promotion and marketing to create individuality in order to make an impact. It also helps build trust and credibility by showing others your business is worth investing in because as a business owner you have done the same. And by making this investment there is no confusion about the products or services your audience will be getting because your images already showcase that in a realistic, authentic way.
MN Business Branding & Commercial Photography Services
My knowledge in art, photography and graphic design provides clients with consistent, versatile and impactful imagery specific to each brand making marketing easier while boosting credibility and confidence every step of the way.
Lifestyle Brand Photography
Providing clients with an impactful photo gallery of intentional, connective and creative imagery that boosts both confidence and professionalism. These branding sessions can include but are not limited to: conceptual portraits that embody the brand, offer an inside peek at your client experience, and showcase your products and services in a real way. I strive for natural, consistent and creative photography that captures your brand’s essence and services, giving you the credibility and space your brand deserves.
Product Photography
Authentically showcasing products with conceptual, honest and real photography that speaks true to the brand and products. These sessions can be great for new product launches, campaigns or for numerous products. Making your marketing easier with unique and powerful images that speak for you.
Menu Photography
Crafting unique, creative and mouth-watering imagery of your menu and food items that capture attention and make an incredible first impression, especially in such a digital work - you want to stand out. Give your culinary art the credit it deserved with professional, high-quality photos. These sessions are great for menu design, promotion and highlighting new menu items.
Interiors & Exteriors
Creative and detail-oriented architecture photography that documents the stories and details of spaces old and new. Providing clients with high-quality images showcasing their services with class and confidence for an elevated portfolio and professional website. These sessions can consist of wide-angle shots to capture the entire space plus creative imagery of those important details that help tell the story.
Business Headshots
Causal and professional individual or group headshots that express your brand and employee personalities. An easy and comfortable experience with photography that’s naturally you. These headshot sessions include: 5 minute, 15 minutes and 30 minute collections ranging from those quick head and shoulder portraits to more creative and conceptual portraiture, whichever best fits your brand personality and needs.
Event Photography
Preserving memories of your event by capturing raw emotions and energy while providing impactful imagery to your marketing gallery for future promotion. Honest, candid, natural photography that preserves your event and speaks for you. Events can range from fundraisers, street fairs, workshops, 5-K’s and more.
Looking to elevate your brand with captivating visuals that speak for you and make you stand out?
Create an impactful and honest brand your audience can easily understand with Kristen Jyrkas.
